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Same Crisis, Different Fates: 4 Turning Points Between Companies That Survived and Those That Vanished
Kodak and Fujifilm took the same hit (the digital camera) in the same era. One went bankrupt; the other is still growing today as a cosmetics and medical company. There was little difference in their technical capabilities. What separated them was a single decision.

How to Diagnose Your Business Through the Lenses of 4 World-Class Strategists
Everyone says "you need a strategy." But once you actually sit down at your desk, it is hard to know where to start. Large companies solve this with frameworks: they look at the same situation through 4 different lenses.

The Real Reason a Market Leader Disappeared in Six Years — Dissecting Nokia
In 2007, Nokia was the dominant market leader, selling roughly 40% of the world's mobile phones.[^1] That same year, the iPhone came out. Six years later, Nokia sold off its entire phone business.[^2] The usual conclusion is "it couldn't keep up with innovation." But that is only half right.
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